Ethically aware and certainly more environmentally (or appearing to be so) site CoolTribe is trying where many other outfits have failed; to gather together people who actually give a rats' arse about our world.

The thing that drew me here was this; for every member they recruit, they are going - they say - to plant a tree.

It's got some cool features lacking from it's better financed peers, but the site itself has some really nice people on board, including me.